Female Founders Conference
The Female Founders Conference is an annual startup conference led by Y-Combinator. The conference was initiated as a platform for successful women of the startup industry to share their stories with upcoming female entrepreneurs. Investors are also invited to promote seed funding for women-led companies. The purpose of the conference is to develop a space for female founders to thrive and prosper in a male-dominated industry.
The theme for the conference’s upcoming 2019 event was based on two concepts: disruption and emergence. Disruption represented the push back against the status quo for women in a male-dominated industry. Emergence represented the growing succession of women-led startups. It was imperative that the spirit of empowerment and confidence were maintained across the identity of the conference.
The main demographic of the conference includes young women of the millennial generation. Elements of femininity, professionalism, and sophistication were used in the branding efforts. The primary color palette consists of Blush and Sapphire to represent the femininity and professionalism of the event. The secondary color Goldenrod was used to represent sophistication. Gitan Latin and Brandon Grotesque were both used stylistically to maintain the contemporary nature of the startup industry.