Gachapon

Gachapon is an amusement and gaming center that provides capsule vending machines, exclusive Japanese arcade games, crane machines, karaoke rooms, anime and manga memorabilia, photo booths, and more. Gachapon has locations in Los Angeles and San Francisco where concentrations of Asian-American groups are much higher. The center is heavily inspired by the streets of Shinjuku and Akihabara of Japan, providing a unique and beloved culture to an American market.

The Gachapon brand is inspired by Hiroshi Nagai, a Japanese painter that has influenced many Japanese funk musicians of the 1980s. His depictions of American beaches and coastal cityscapes connect to Gachapon’s Asian American, Californian audience. A risograph is used for print applications for a vivid look with lots of subtle imperfections. The logo is modeled after the gachapon capsule, an iconic element of Japanese popular culture.

 

Director

Sean Bacon
Bradford Prairie

Client

Gachapon

DISCIPLINES

Brand Identity
Print Graphics

 

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Logo Wordmark

 
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Visual Element

 
 
 
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