Home/Work is a new space that combines co-working with communal hotel accommodations for short-term stays. The space targets a growing class of young entrepreneurs and digital nomads that work with teams remotely, but often need to travel for meetings or work sessions. Through the Home/Work mobile app, guests are given the freedom to book their lodging and workspaces separately according to their time and needs.
The Home/Work brand is simple and user friendly, with an emphasis on creating a seamless experience. A color palette of black and white is accented with a rich mustard yellow for an energizing, studious look. The Montserrat type family was chosen for its friendliness and sharp readability across digital, print, and environmental applications. The logo system, which includes a wordmark and monogram, is modified from Montserrat to create even weight and tie the logo into the brand’s rounded shapes. A system of clean icons is used to unify communication across user interfaces, print, and wayfinding.
The user interface design and motion graphics were designed by Larry Vida. The branding, user experience, icon system, and environmental graphics were designed by myself.