CENTER was enlisted to help build Apple’s latest global campaign all about the way we work: Mac Does That. Through a series of 15-second videos, digital assets, and a library of global translations, we express what it feels like to work on a Mac: fast, fluid, powerful, and (dare we say) fun. We work on Macs every day—so we took clues from interface motions that help make our working lives easier. From opening files, to switching between apps, to the magic of Touch ID, our motion design principles celebrate the moments that make MacOS so intuitive from the moment you boot up for the very first time.
As a designer on the team, I contributed extensive research, storyboards, motion tests, animations, and static advertisements for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Joe Wright, Forrest Huu Ta, Diego Salinas, Nick Carpenter, Brooke Pathakis
Editing
John Vallance, Robert Lopuski (Cabin)
Design
Andrew Galloway, Forrest Huu Ta, Brooke Pathakis, Pete Freeman, Ciaran Brandin
Sound Design
Sarah Tembeckjian
CENTER was enlisted to help build Apple’s latest global campaign all about the way we work: Mac Does That. Through a series of 15-second videos, digital assets, and a library of global translations, we express what it feels like to work on a Mac: fast, fluid, powerful, and (dare we say) fun. We work on Macs every day—so we took clues from interface motions that help make our working lives easier. From opening files, to switching between apps, to the magic of Touch ID, our motion design principles celebrate the moments that make MacOS so intuitive from the moment you boot up for the very first time.
As a designer on the team, I contributed extensive research, storyboards, motion tests, animations, and static advertisements for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Joe Wright, Forrest Huu Ta, Diego Salinas, Nick Carpenter, Brooke Pathakis
Editing
John Vallance, Robert Lopuski (Cabin)
Design
Andrew Galloway, Forrest Huu Ta, Brooke Pathakis, Pete Freeman, Ciaran Brandin
Sound Design
Sarah Tembeckjian
Forrest Huu Ta is a designer that specializes in branding, motion, packaging, and typography. Previously from California, they are currently based in New York City. On weekdays, they're a designer at Jones Knowles Ritchie. On weekends, they're a human being at home.
Jones Knowles Ritchie
Designer
Oct 2023 – Present
CENTER
Junior Designer
May 2022 – Oct 2023
The Working Assembly
Design Intern
Jan – May 2021
FutureBrand
Design Intern
Jun – Aug 2020
Interscope Records
Design Intern
Jan – Mar 2020
Apple
Capri Sun
Coinbase
Fanta
Ghetto Gastro
Ghostwrite
Halara
Indify
Instagram
KatKin
Liquid Death
Lunchables
Magic Spoon
Marshall Columbia
Pavise
The Coca Cola Company
The Kraft Heinz Company
United Sodas of America
Art Directors Club
2024 with CENTER
The Dieline Awards (1, 2)
2024 with CENTER
Clio Awards
2023 with CENTER
Art Directors Club
2023 with CENTER
World's Greatest Internship
2021
Adobe Design
2021
Forrest Huu Ta is a designer that specializes in branding, motion, packaging, and typography. Previously from California, they are currently based in New York City. On weekdays, they're a designer at Jones Knowles Ritchie. On weekends, they're a human being at home.
Jones Knowles Ritchie
Designer
Oct 2023 – Present
CENTER
Junior Designer
May 2022 – Oct 2023
The Working Assembly
Design Intern
Jan – May 2021
FutureBrand
Design Intern
Jun – Aug 2020
Interscope Records
Design Intern
Jan – Mar 2020
Apple
Capri Sun
Coinbase
Fanta
Ghetto Gastro
Ghostwrite
Halara
Indify
Instagram
KatKin
Liquid Death
Lunchables
Magic Spoon
Marshall Columbia
Pavise
The Coca Cola Company
The Kraft Heinz Company
United Sodas of America
Art Directors Club
2024 with CENTER
The Dieline Awards (1, 2)
2024 with CENTER
Clio Awards
2023 with CENTER
Art Directors Club
2023 with CENTER
World's Greatest Internship
2021
Adobe Design
2021
Last Update: August 17, 2024
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