CENTER was enlisted to help build Apple’s latest global campaign all about the way we work: Mac Does That. Through a series of 15-second videos, digital assets, and a library of global translations, we express what it feels like to work on a Mac: fast, fluid, powerful, and (dare we say) fun. We work on Macs every day—so we took clues from interface motions that help make our working lives easier. From opening files, to switching between apps, to the magic of Touch ID, our motion design principles celebrate the moments that make MacOS so intuitive from the moment you boot up for the very first time.
As a designer on the team, I contributed extensive research, storyboards, motion tests, animations, and static advertisements for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Joe Wright, Forrest Huu Ta, Diego Salinas, Nick Carpenter, Brooke Pathakis
Editing
John Vallance, Robert Lopuski (Cabin)
Design
Andrew Galloway, Forrest Huu Ta, Brooke Pathakis, Pete Freeman, Ciaran Brandin
Sound Design
Sarah Tembeckjian
Client
Apple
Disciplines
Branding
Motion
Typography
Mac Does That • Overview
CENTER was enlisted to help build Apple’s latest global campaign all about the way we work: Mac Does That. Through a series of 15-second videos, digital assets, and a library of global translations, we express what it feels like to work on a Mac: fast, fluid, powerful, and (dare we say) fun. We work on Macs every day—so we took clues from interface motions that help make our working lives easier. From opening files, to switching between apps, to the magic of Touch ID, our motion design principles celebrate the moments that make MacOS so intuitive from the moment you boot up for the very first time.
As a designer on the team, I contributed extensive research, storyboards, motion tests, animations, and static advertisements for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Joe Wright, Forrest Huu Ta, Diego Salinas, Nick Carpenter, Brooke Pathakis
Editing
John Vallance, Robert Lopuski (Cabin)
Design
Andrew Galloway, Forrest Huu Ta, Brooke Pathakis, Pete Freeman, Ciaran Brandin
Sound Design
Sarah Tembeckjian
Client
Apple
Disciplines
Branding
Motion
Typography
Mac Does That • Overview
Mac Does That • Battery
Mac Does That • Chip
Mac Does That • Continuity
Mac Does That • Office
Mac Does That • Find My
Mac Does That • Chip
Mac Does That • Security
Mac Does That • Touch ID
Mac Does That • Value
Forrest Huu Ta is a multidisciplinary designer that specializes in branding, typography, and motion. Previously from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
California State University, Long Beach
B.F.A. in Graphic Design
(2019-2022)
San Diego City College
A.A. in Graphic Design
(2017-2019)
CENTER
New York, New York
Junior Designer
(May 2022 – Present)
The Working Assembly
New York, New York
Design Intern
(Jan – May 2021)
FutureBrand
New York, New York
Design Intern
(Jun – Aug 2020)
Interscope Records
Los Angeles, California
Design Intern
(Jan – Mar 2020)
San Diego Museum of Us
San Diego, California
Design Intern
(Jun – Aug 2018)
World's Greatest Internship
Shortlisted • Season 3
(2021)
The One Club San Diego
Silver • Packaging
(2020)
Adobe Design
Feature
(2021)
Forrest Huu Ta is a multidisciplinary designer that specializes in branding, typography, and motion. Previously from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
California State University, Long Beach
B.F.A. in Graphic Design
(2019-2022)
San Diego City College
A.A. in Graphic Design
(2017-2019)
CENTER
New York, New York
Junior Designer
(May 2022 – Present)
The Working Assembly
New York, New York
Design Intern
(Jan – May 2021)
FutureBrand
New York, New York
Design Intern
(Jun – Aug 2020)
Interscope Records
Los Angeles, California
Design Intern
(Jan – Mar 2020)
San Diego Museum of Us
San Diego, California
Design Intern
(Jun – Aug 2018)
World's Greatest Internship
Shortlisted • Season 3
(2021)
The One Club San Diego
Silver • Packaging
(2020)
Adobe Design
Feature
(2021)
Last Update: December 6, 2022