Ghetto Gastro is a culinary collective from the Bronx who have defined their own lane merging food, art, music, fashion and design. They believe that food is an essential vehicle for storytelling that can connect, nourish, and empower people across the globe.
CENTER helped them get retail ready for their big Target launch of Toaster Pastries, Pancake + Waffle Mixes, and Maple Syrups with packaging that is just as bold and colorful as the stories their recipes tell.
This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Design
Hanna Pulis, Forrest Huu Ta, Ciaran Brandin, Rob Oechsle
Photography
Nayquan Shuler
Retouching
Zach Vitale
Food Styling
Judy Kim, Jamie Kimm
Original Identity System
New Studio
🥞 Ghetto Gastro • Pastries
🥞 Ghetto Gastro • Chicken Waffles
🥞 Ghetto Gastro • Pancake & Waffle Mix
🥞 Ghetto Gastro • Spicy Maple Syrup
🥞 Ghetto Gastro • Maple Cider Syrup
🥞 Ghetto Gastro • Cocktail
🥞 Ghetto Gastro • Chocolate Raspberry Pastries
🥞 Ghetto Gastro • PB&J Pastries
🥞 Ghetto Gastro • Maple Apple Cinnamon
🥞 Ghetto Gastro • PB&J
🥞 Ghetto Gastro • Chocolate Raspberry
🥞 Ghetto Gastro • Strawberry
🥞 Ghetto Gastro • Pancakes & Waffles
🥞 Ghetto Gastro • Sweet Potato Waffles
🥞 Ghetto Gastro • PB&J Pastry
Ghetto Gastro is a culinary collective from the Bronx who have defined their own lane merging food, art, music, fashion and design. They believe that food is an essential vehicle for storytelling that can connect, nourish, and empower people across the globe.
CENTER helped them get retail ready for their big Target launch of Toaster Pastries, Pancake + Waffle Mixes, and Maple Syrups with packaging that is just as bold and colorful as the stories their recipes tell.
This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Design
Hanna Pulis, Forrest Huu Ta, Ciaran Brandin, Rob Oechsle
Photography
Nayquan Shuler
Retouching
Zach Vitale
Food Styling
Judy Kim, Jamie Kimm
Original Identity System
New Studio
🥞 Ghetto Gastro • Pastries
🥞 Ghetto Gastro • Chicken Waffles
🥞 Ghetto Gastro • Pancake & Waffle Mix
🥞 Ghetto Gastro • Cocktail
🥞 Ghetto Gastro • Spicy Maple Syrup
🥞 Ghetto Gastro • Maple Cider Syrup
🥞 Ghetto Gastro • Chocolate Raspberry Pastries
🥞 Ghetto Gastro • PB&J Pastries
🥞 Ghetto Gastro • Maple Apple Cinnamon
🥞 Ghetto Gastro • PB&J
🥞 Ghetto Gastro • Chocolate Raspberry
🥞 Ghetto Gastro • Strawberry
🥞 Ghetto Gastro • Pancakes & Waffles
🥞 Ghetto Gastro • Sweet Potato Waffles
🥞 Ghetto Gastro • PB&J Pastry
Forrest Huu Ta is a designer that specializes in branding, motion, and typography. Originally from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
California State University,
Long Beach
B.F.A. in Graphic Design
2019 – 2022
San Diego City College
A.A. in Graphic Design
2017 – 2019
CENTER
New York, New York
Junior Designer
May 2022 – Present
The Working Assembly
New York, New York
Design Intern
Jan – May 2021
FutureBrand
New York, New York
Design Intern
Jun – Aug 2020
Interscope Records
Los Angeles, California
Design Intern
Jan – Mar 2020
San Diego Museum of Us
San Diego, California
Design Intern
Jun – Aug 2018
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
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Forrest Huu Ta is a designer that specializes in branding, motion, and typography. Originally from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
California State University,
Long Beach
B.F.A. in Graphic Design
2019 – 2022
San Diego City College
A.A. in Graphic Design
2017 – 2019
CENTER
New York, New York
Junior Designer
May 2022 – Present
The Working Assembly
New York, New York
Design Intern
Jan – May 2021
FutureBrand
New York, New York
Design Intern
Jun – Aug 2020
Interscope Records
Los Angeles, California
Design Intern
Jan – Mar 2020
San Diego Museum of Us
San Diego, California
Design Intern
Jun – Aug 2018
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
Â
Last Update: August 12, 2023
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