Spectrum Labs
Branding • Packaging
Spectrum Labs is a new cosmetics brand that specializes in custom-swatched makeup. The company uses scanning technology to provide personalized foundations for all skintones. Each foundation is made and measured with both skin color and skin type in mind. Spectrum Labs empowers its customers by closing a gap in traditional cosmetic outlets that excludes people with unique skintones.
The Spectrum Labs brand takes inspiration from the color, gender, and light spectrums. The triangular shape of the packaging references a prism. The top side of the boxes have a precisely sloped angle that allows visibility of swatch information from the front and top view. Spectrum Labs is marketed with inclusive portraits and messaging that gives a voice to its diverse and unique customer base.
Occultier
Branding • Packaging
Occultier is a high-end American chocolatier that specializes in various types of specialty chocolates and confections with a dark conceptual twist. The company takes inspiration from esoteric beliefs and hidden mythology to provide an unusual but tantalizing experience for customers who desire a more exotic approach to sweets.
Occultier, a portmanteau of the words “Occultism” and “Chocolatier,” evokes spirituality, paranormal, and esoteric knowledge that extends beyond reason and intention. The logo is drawn to replicate 19th century hand lettering, the time period when occultism was at its peak. A dark palette of black, white, and aubergine give the packaging a moody, mysterious tone.
Collaborator: Eve Rios
Home/Work
Branding • Interaction
Home/Work is a new space that combines co-working with communal hotel accommodations for short-term stays. The space targets a growing class of young entrepreneurs and digital nomads that work with teams remotely, but often need to travel for meetings or work sessions. Through the Home/Work mobile app, guests are given the freedom to book their lodging and workspaces separately according to their time and needs.
Collaborator: Larry Vida
Female Founders Conference
Branding
The Female Founders Conference is an annual startup conference led by Y-Combinator. The conference was initiated as a platform for successful women of the startup industry to share their stories with upcoming female entrepreneurs. Investors are also invited to promote seed funding for women-led companies.
The theme for the conference’s upcoming 2019 event was based on two concepts: disruption and emergence. Disruption represented the push back against the status quo for women in a male-dominated industry. Emergence represented the growing succession of women-led startups.
Lies on Fire
Branding • Packaging
MATE is an underground shoegaze artist whose self-released work has been described as emotionally driven and thought provoking. Her lyrics juxtapose dark themes of abandonment and nostalgia with strong emotions of sexuality and power. She cites her aesthetic influences as 1980s goth bands, French New Wave cinema, and contemporary doom and dream pop. Lies on Fire, the latest studio album by MATE, features a collector’s edition box made especially for fans.
Collaborator: Cynthia Abril
Objects of Extravagance
Editorial • Environmental
The Metropolitan Museum of Art, also known as The Met, is the largest art museum in the United States. It features renowned exhibits to millions of visitors annually and has four separate locations in New York state. Its permanent collection consists of over two million works that are divided into seventeen curatorial departments. It is also known for its Met Gala which is regarded as one of the most exclusive social events of the year. The museum is opening a new exhibit that features decorative pieces from the Baroque and Rococo Era. A limited-edition book, to be sold in the gift shop, was created to serve as a companion to the exhibit.
Interscope Records
Internship
*Available upon request
Spectrum Labs
Branding • Packaging
Spectrum Labs is a new cosmetics brand that specializes in custom-swatched makeup. The company uses scanning technology to provide personalized foundations for all skintones. Each foundation is made and measured with both skin color and skin type in mind. Spectrum Labs empowers its customers by closing a gap in traditional cosmetic outlets that excludes people with unique skintones.
The Spectrum Labs brand takes inspiration from the color, gender, and light spectrums. The triangular shape of the packaging references a prism. The top side of the boxes have a precisely sloped angle that allows visibility of swatch information from the front and top view. Spectrum Labs is marketed with inclusive portraits and messaging that gives a voice to its diverse and unique customer base.
Occultier
Branding • Packaging
Occultier is a high-end American chocolatier that specializes in various types of specialty chocolates and confections with a dark conceptual twist. The company takes inspiration from esoteric beliefs and hidden mythology to provide an unusual but tantalizing experience for customers who desire a more exotic approach to sweets.
Occultier, a portmanteau of the words “Occultism” and “Chocolatier,” evokes spirituality, paranormal, and esoteric knowledge that extends beyond reason and intention. The logo is drawn to replicate 19th century hand lettering, the time period when occultism was at its peak. A dark palette of black, white, and aubergine give the packaging a moody, mysterious tone.
Collaborator: Eve Rios
Home/Work
Branding • Interaction
Home/Work is a new space that combines co-working with communal hotel accommodations for short-term stays. The space targets a growing class of young entrepreneurs and digital nomads that work with teams remotely, but often need to travel for meetings or work sessions. Through the Home/Work mobile app, guests are given the freedom to book their lodging and workspaces separately according to their time and needs.
Collaborator: Larry Vida
Female Founders Conference
Branding
The Female Founders Conference is an annual startup conference led by Y-Combinator. The conference was initiated as a platform for successful women of the startup industry to share their stories with upcoming female entrepreneurs. Investors are also invited to promote seed funding for women-led companies.
The theme for the conference’s upcoming 2019 event was based on two concepts: disruption and emergence. Disruption represented the push back against the status quo for women in a male-dominated industry. Emergence represented the growing succession of women-led startups.
Lies on Fire
Branding • Packaging
MATE is an underground shoegaze artist whose self-released work has been described as emotionally driven and thought provoking. Her lyrics juxtapose dark themes of abandonment and nostalgia with strong emotions of sexuality and power. She cites her aesthetic influences as 1980s goth bands, French New Wave cinema, and contemporary doom and dream pop. Lies on Fire, the latest studio album by MATE, features a collector’s edition box made especially for fans.
Collaborator: Cynthia Abril
Objects of Extravagance
Editorial • Environmental
The Metropolitan Museum of Art, also known as The Met, is the largest art museum in the United States. It features renowned exhibits to millions of visitors annually and has four separate locations in New York state. Its permanent collection consists of over two million works that are divided into seventeen curatorial departments. It is also known for its Met Gala which is regarded as one of the most exclusive social events of the year. The museum is opening a new exhibit that features decorative pieces from the Baroque and Rococo Era. A limited-edition book, to be sold in the gift shop, was created to serve as a companion to the exhibit.
Interscope Records
Internship
*Available upon request