Born from the vision of Josh Luber, the founder of StockX and a passionate collector, Ghostwrite sits at the crossroads of high fashion and collectible art. Ghostwrite embodies the understanding that collecting is more than just acquiring physical objects; it’s about the thrill of the hunt. The passion for collecting extends beyond mere ownership, evolving into a form of self-expression, investment, and creative pursuit. With each new release, Ghostwrite offers collectors the opportunity to own a piece of collaborative history.

CENTER worked with the ghostwrite team to design a system as flexible as its ghostly canvas. With a wordmark that comes and goes with ectoplasmic ooze, and a typographic system with layers of depth, the brand system serves as a platform for its partners’ stories. A simple palette of gray tones let the ghosts’ designs stand out as the collectible pieces of art they are. Each release highlights the minute details of each design—its taxonomy, population, level of access—that determine its place in the collectibles ecosystem. Each figure is made for a cultural afterlife—every purchase grants the opportunity to own a piece of living history.

As a designer on the team, I contributed logo designs, typographic treatments, motion, website UI design, and social media layouts. This project was designed with CENTER.

Creative Direction
Alex Center

Design Direction
Andrew Galloway

Design
Hanna Pulis, Forrest Huu Ta, Ciaran Brandin, Rob Oechsle

Client
Apple

Agency
CENTER

Disciplines
Branding
Motion
Typography