🪙 Coinbase
The current financial system is outdated and in dire need of an update. Traditional banking has been plagued by numerous issues, including high fees, slow transaction times, and limited accessibility. However, with the rise of cryptocurrency, we now have a more effective option that offers numerous financial benefits. Inspired by the infamous “Blue Screen of Death”, CENTER created a motion design system to help Coinbase initiate the next system update to the dated financial world.
As a designer on the team, I contributed research, storyboards, motion tests, and animations for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Forrest Huu Ta, Diego Salinas
Editing
John Vallance
Sound Design
Walker
🪙 Coinbase • Logo
🪙 Coinbase • Economic Freedom (Spot)
🪙 Coinbase • Remittances (Spot)
🪙 Coinbase • Send Money Like an Email (Spot)
🪙 Coinbase • Financial Access for All (Spot)
🪙 Coinbase • It's Time to Update the System (Spot)
🪙 Coinbase
The current financial system is outdated and in dire need of an update. Traditional banking has been plagued by numerous issues, including high fees, slow transaction times, and limited accessibility. However, with the rise of cryptocurrency, we now have a more effective option that offers numerous financial benefits. Inspired by the infamous “Blue Screen of Death”, CENTER created a motion design system to help Coinbase initiate the next system update to the dated financial world.
As a designer on the team, I contributed research, storyboards, motion tests, and animations for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Forrest Huu Ta, Diego Salinas
Editing
John Vallance
Sound Design
Walker
🪙 Coinbase • Economic Freedom (Spot)
🪙 Coinbase • Remittances (Spot)
🪙 Coinbase • Send Money Like an Email (Spot)
🪙 Coinbase • Financial Access for All (Spot)
🪙 Coinbase • It's Time to Update the System (Spot)
About
Forrest Huu Ta is a designer that specializes in branding, motion, and typography. Originally from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
Education
California State University,
Long Beach
B.F.A. in Graphic Design
(2019-2022)
San Diego City College
A.A. in Graphic Design
(2017-2019)
Experience
CENTER
New York, New York
Junior Designer
(May 2022 – Present)
The Working Assembly
New York, New York
Design Intern
(Jan – May 2021)
FutureBrand
New York, New York
Design Intern
(Jun – Aug 2020)
Interscope Records
Los Angeles, California
Design Intern
(Jan – Mar 2020)
San Diego Museum of Us
San Diego, California
Design Intern
(Jun – Aug 2018)
Recognition
World's Greatest Internship
Shortlisted • Season 3
(2021)
The One Club San Diego
Silver • Packaging
(2020)
Adobe Design
Feature
(2021)
About
Forrest Huu Ta is a designer that specializes in branding, motion, and typography. Originally from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
Education
California State University,
Long Beach
B.F.A. in Graphic Design
(2019-2022)
San Diego City College
A.A. in Graphic Design
(2017-2019)
Experience
CENTER
New York, New York
Junior Designer
(May 2022 – Present)
The Working Assembly
New York, New York
Design Intern
(Jan – May 2021)
FutureBrand
New York, New York
Design Intern
(Jun – Aug 2020)
Interscope Records
Los Angeles, California
Design Intern
(Jan – Mar 2020)
San Diego Museum of Us
San Diego, California
Design Intern
(Jun – Aug 2018)
Recognition
World's Greatest Internship
Shortlisted • Season 3
(2021)
The One Club San Diego
Silver • Packaging
(2020)
Adobe Design
Feature
(2021)
2023 © Forrest Huu Ta
Last Update: April 22, 2023