The current financial system is outdated and in dire need of an update. Traditional banking has been plagued by numerous issues, including high fees, slow transaction times, and limited accessibility. However, with the rise of cryptocurrency, we now have a more effective option that offers numerous financial benefits. Inspired by the infamous “Blue Screen of Death”, CENTER created a motion design system to help Coinbase initiate the next system update to the dated financial world.
As a designer on the team, I contributed research, storyboards, motion tests, and animations for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Forrest Huu Ta, Diego Salinas
Editing
John Vallance
Sound Design
Walker
The current financial system is outdated and in dire need of an update. Traditional banking has been plagued by numerous issues, including high fees, slow transaction times, and limited accessibility. However, with the rise of cryptocurrency, we now have a more effective option that offers numerous financial benefits. Inspired by the infamous “Blue Screen of Death”, CENTER created a motion design system to help Coinbase initiate the next system update to the dated financial world.
As a designer on the team, I contributed research, storyboards, motion tests, and animations for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Forrest Huu Ta, Diego Salinas
Editing
John Vallance
Sound Design
Walker
Forrest Huu Ta is a designer that specializes in branding, motion, packaging, and typography. Previously from California, they are currently based in New York City. On weekdays, they're a designer at Jones Knowles Ritchie. On weekends, they're a human being at home.
Jones Knowles Ritchie
Designer
Oct 2023 – Present
CENTER
Junior Designer
May 2022 – Oct 2023
The Working Assembly
Design Intern
Jan – May 2021
FutureBrand
Design Intern
Jun – Aug 2020
Interscope Records
Design Intern
Jan – Mar 2020
Apple
Coinbase
Fanta
Ghetto Gastro
Ghostwrite
Halara
Indify
Instagram
KatKin
Liquid Death
Lunchables
Magic Spoon
Marshall Columbia
Pavise
Relatable
United Sodas of America
Clio Awards
Silver • Brand Identity
2023 with CENTER
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
Forrest Huu Ta is a designer that specializes in branding, motion, packaging, and typography. Previously from California, they are currently based in New York City. On weekdays, they're a designer at Jones Knowles Ritchie. On weekends, they're a human being at home.
Jones Knowles Ritchie
Designer
Oct 2023 – Present
CENTER
Junior Designer
May 2022 – Oct 2023
The Working Assembly
Design Intern
Jan – May 2021
FutureBrand
Design Intern
Jun – Aug 2020
Interscope Records
Design Intern
Jan – Mar 2020
Apple
Coinbase
Fanta
Ghetto Gastro
Ghostwrite
Halara
Indify
Instagram
KatKin
Liquid Death
Lunchables
Magic Spoon
Marshall Columbia
Pavise
Relatable
United Sodas of America
Clio Awards
Silver • Brand Identity
2023 with CENTER
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
Last Update: March 2, 2024
Best viewed on desktop 💞