The current financial system is outdated and in dire need of an update. Traditional banking has been plagued by numerous issues, including high fees, slow transaction times, and limited accessibility. However, with the rise of cryptocurrency, we now have a more effective option that offers numerous financial benefits. Inspired by the infamous “Blue Screen of Death”, CENTER created a motion design system to help Coinbase initiate the next system update to the dated financial world.
As a designer on the team, I contributed research, storyboards, motion tests, and animations for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Forrest Huu Ta, Diego Salinas
Editing
John Vallance
Sound Design
Walker
🪙 Coinbase • Logo
🪙 Coinbase • Economic Freedom (Spot)
🪙 Coinbase • Remittances (Spot)
🪙 Coinbase • Send Money Like an Email (Spot)
🪙 Coinbase • Financial Access for All (Spot)
🪙 Coinbase • It's Time to Update the System (Spot)
The current financial system is outdated and in dire need of an update. Traditional banking has been plagued by numerous issues, including high fees, slow transaction times, and limited accessibility. However, with the rise of cryptocurrency, we now have a more effective option that offers numerous financial benefits. Inspired by the infamous “Blue Screen of Death”, CENTER created a motion design system to help Coinbase initiate the next system update to the dated financial world.
As a designer on the team, I contributed research, storyboards, motion tests, and animations for the campaign. This project was designed with CENTER.
Creative Direction
Alex Center
Design Direction
Andrew Galloway
Art Direction
Esteban Cardona Jiménez
Copywriting
Jordan Pories
Motion
Forrest Huu Ta, Diego Salinas
Editing
John Vallance
Sound Design
Walker
🪙 Coinbase • Economic Freedom (Spot)
🪙 Coinbase • Remittances (Spot)
🪙 Coinbase • Send Money Like an Email (Spot)
🪙 Coinbase • Financial Access for All (Spot)
🪙 Coinbase • It's Time to Update the System (Spot)
Forrest Huu Ta is a designer that specializes in branding, motion, and typography. Originally from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
California State University,
Long Beach
B.F.A. in Graphic Design
2019 – 2022
San Diego City College
A.A. in Graphic Design
2017 – 2019
CENTER
New York, New York
Junior Designer
May 2022 – Present
The Working Assembly
New York, New York
Design Intern
Jan – May 2021
FutureBrand
New York, New York
Design Intern
Jun – Aug 2020
Interscope Records
Los Angeles, California
Design Intern
Jan – Mar 2020
San Diego Museum of Us
San Diego, California
Design Intern
Jun – Aug 2018
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
Forrest Huu Ta is a designer that specializes in branding, motion, and typography. Originally from California, they are currently based in New York City. On weekdays, they're a designer at CENTER. On weekends, they're a human being at home.
California State University,
Long Beach
B.F.A. in Graphic Design
2019 – 2022
San Diego City College
A.A. in Graphic Design
2017 – 2019
CENTER
New York, New York
Junior Designer
May 2022 – Present
The Working Assembly
New York, New York
Design Intern
Jan – May 2021
FutureBrand
New York, New York
Design Intern
Jun – Aug 2020
Interscope Records
Los Angeles, California
Design Intern
Jan – Mar 2020
San Diego Museum of Us
San Diego, California
Design Intern
Jun – Aug 2018
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
Last Update: August 12, 2023
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