Visions is the BFA Spring 2022 Graphic Design Senior Show at California State University, Long Beach.
As the creative director, my role consisted of adapting a flexible identity system, overseeing creative output, providing feedback, managing timelines, and forming specialized teams in marketing, merchandising, construction, etc.
Following a two-year long research process, I opened my brand proposal with the following statement: “This is not twenty-five designers represented by one show; this is one show represented by twenty-five designers.” What resulted from the proposal stage was an extremely collaborative effort across the board. Each designer worked alongside the creative director to establish the story we wanted to tell. This process included numerous logo sketches, art directed photoshoots, and special installation projects that explored the deep relationships found in collaboration.
Creative Direction
Forrest Huu Ta
Creative Production
Emily Shin, Skylar Arellanez
Photography
Emily Shin, Sierra Young
Art Direction
Sierra Young, Stacey Craychee, Estella Lippi, Kristina Armendariz Moore, Kenzie Kasdan
Marketing
Lexie Williamson, Sierra Young, Lauren Anne Magno, Isela Ramirez
Website
Anna Guo, Cristian Chavez, Estella Lippi, Hailee Kang, Peter Emmanuel Juarez, Mordechai Hammer
Reel
August Avendano, Peter Emmanuel Juarez, Joseph Sciberras
Environmental
Stacey Craychee, Jenna Haidar, Kristina Armendariz Moore, Lauren Anne Magno, Kenzie Kasdan, Jordan Carr
Merchandise
Mika Lee, Jazzarie Lo, Jordan Carr, Aura Everett, Vivianne To, Kenzie Kasdan
Disciplines
Art Direction
Branding
Creative Direction
Motion
Print
Typography
Visions is the BFA Spring 2022 Graphic Design Senior Show at California State University, Long Beach.
As the creative director, my role consisted of adapting a flexible identity system, overseeing creative output, providing feedback, managing timelines, and forming specialized teams in marketing, merchandising, construction, etc.
Following a two-year long research process, I opened my brand proposal with the following statement: “This is not twenty-five designers represented by one show; this is one show represented by twenty-five designers.” What resulted from the proposal stage was an extremely collaborative effort across the board. Each designer worked alongside the creative director to establish the story we wanted to tell. This process included numerous logo sketches, art directed photoshoots, and special installation projects that explored the deep relationships found in collaboration.
Creative Direction
Forrest Huu Ta
Creative Production
Emily Shin, Skylar Arellanez
Photography
Emily Shin, Sierra Young
Art Direction
Sierra Young, Stacey Craychee, Estella Lippi, Kristina Armendariz Moore, Kenzie Kasdan
Marketing
Lexie Williamson, Sierra Young, Lauren Anne Magno, Isela Ramirez
Website
Anna Guo, Cristian Chavez, Estella Lippi, Hailee Kang, Peter Emmanuel Juarez, Mordechai Hammer
Reel
August Avendano, Peter Emmanuel Juarez, Joseph Sciberras
Environmental
Stacey Craychee, Jenna Haidar, Kristina Armendariz Moore, Lauren Anne Magno, Kenzie Kasdan, Jordan Carr
Merchandise
Mika Lee, Jazzarie Lo, Jordan Carr, Aura Everett, Vivianne To, Kenzie Kasdan
Disciplines
Art Direction
Branding
Creative Direction
Motion
Print
Typography
Forrest Huu Ta is a designer that specializes in branding, motion, packaging, and typography. Previously from California, they are currently based in New York City. On weekdays, they're a designer at Jones Knowles Ritchie. On weekends, they're a human being at home.
Jones Knowles Ritchie
Designer
Oct 2023 – Present
CENTER
Junior Designer
May 2022 – Oct 2023
The Working Assembly
Design Intern
Jan – May 2021
FutureBrand
Design Intern
Jun – Aug 2020
Interscope Records
Design Intern
Jan – Mar 2020
Apple
Coinbase
Fanta
Ghetto Gastro
Ghostwrite
Halara
Indify
Instagram
KatKin
Liquid Death
Lunchables
Magic Spoon
Marshall Columbia
Pavise
Relatable
United Sodas of America
Clio Awards
Silver • Brand Identity
2023 with CENTER
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
Forrest Huu Ta is a designer that specializes in branding, motion, packaging, and typography. Previously from California, they are currently based in New York City. On weekdays, they're a designer at Jones Knowles Ritchie. On weekends, they're a human being at home.
Jones Knowles Ritchie
Designer
Oct 2023 – Present
CENTER
Junior Designer
May 2022 – Oct 2023
The Working Assembly
Design Intern
Jan – May 2021
FutureBrand
Design Intern
Jun – Aug 2020
Interscope Records
Design Intern
Jan – Mar 2020
Apple
Coinbase
Fanta
Ghetto Gastro
Ghostwrite
Halara
Indify
Instagram
KatKin
Liquid Death
Lunchables
Magic Spoon
Marshall Columbia
Pavise
Relatable
United Sodas of America
Clio Awards
Silver • Brand Identity
2023 with CENTER
Art Directors Club
Silver • Branding / Logo
2023 with CENTER
World's Greatest Internship
Shortlisted • Season 3
2021
Adobe Design
Feature
2021
The One Club San Diego
Silver • Packaging
2020
Last Update: March 2, 2024
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