👁 Visions Show
Visions is the BFA Spring 2022 Graphic Design Senior Show at California State University, Long Beach.
As the creative director, my role consisted of building and adapting a flexible identity system, overseeing creative output, providing design feedback, managing project timelines, and forming specialized teams in art direction, marketing, merchandising construction, etc.
Following a two-year long research process, I opened my brand proposal with the following statement: “This is not twenty-five designers represented by one show; this is one show represented by twenty-five designers.” What resulted from the proposal stage was an extremely collaborative effort across the board. Each designer worked alongside the creative director to establish a story we wanted to tell. This process included creating logo explorations, art directing photoshoots, and special installation projects that explored the deep relationships found in collaboration.
Creative Direction
Forrest Huu Ta
Creative Production
Emily Shin, Skylar Arellanez
Photography
Emily Shin, Sierra Young
Art Direction
Sierra Young, Stacey Craychee, Estella Lippi, Kristina Armendariz Moore, Kenzie Kasdan
Marketing
Lexie Williamson, Sierra Young, Lauren Anne Magno, Isela Ramirez
Website
Anna Guo, Cristian Chavez, Estella Lippi, Hailee Kang, Peter Emmanuel Juarez, Mordechai Hammer
Reel
August Avendano, Peter Emmanuel Juarez, Joseph Sciberras,
Environmental
Stacey Craychee, Jenna Haidar, Kristina Armendariz Moore, Lauren Anne Magno, Kenzie Kasdan, Jordan Carr
Merchandise
Mika Lee, Jazzarie Lo, Jordan Carr, Aura Everett, Vivianne To, Kenzie Kasdan
Disciplines
Creative Direction
Branding
Print
👁 Visions Show • Logos
👁 Visions Show • Reel
+ August Avendano, Peter Emmanuel Juarez, Joseph Sciberras
👁 Visions Show • Research
👁 Visions Show • Manifesto Wall
+ Stacey Craychee
👁 Visions Show • Grid System
👁 Visions Show • Social Media Campaign
👁 Visions Show • Social Media
👁 Visions Show • Tote Bag
+ Jazzarie Lo
👁 Visions Show • Sticker Sheet
+ Vivianne To
👁 Visions Show • Proofing
👁 Visions Show • Website+ Anna Guo, Cristian Chavez, Estella Lippi, Cristian Chavez, Hailee Kang, Peter Emmanuel Juarez
👁 Visions Show • Playlist Disc+ Jazzarie Lo
👁 Visions Show • Playlist Album
+ Jazzarie Lo
👁 Visions Show • Hat
+ Jordan Carr
👁 Visions Show • “We're Having Visions” Photobooth
+ Lauren Anne Magno
👁 Visions Show • “Cake Visions” Installation
+ Estella Lippi
👁 Visions Show • Photoshoot
+ Sierra Young, Stacey Craychee, Estella Lippi, Kristina Armendariz Moore, Kenzie Kasdan, Emily Shin
