The current financial system is outdated and in dire need of an update. Traditional banking has been plagued by numerous issues, including high fees, slow transaction times, and limited accessibility. However, with the rise of cryptocurrency, we now have a more effective option that offers numerous financial benefits. Inspired by the infamous “Blue Screen of Death”, CENTER created a motion design system to help Coinbase initiate the next system update to the dated financial world.

As a designer on the team, I contributed research, storyboards, motion tests, and animations for the campaign. This project was designed with CENTER.

Creative Direction
Alex Center

Design Direction
Andrew Galloway

Art Direction
Esteban Cardona Jiménez

Copywriting
Jordan Pories

Motion
Forrest Huu Ta, Diego Funken

Editing
John Vallance

Sound Design
Walker

Project Management
Justen Blaize

Client
Coinbase

Agency
CENTER

Disciplines
Branding
Campaign
Motion
Typography