🌈 Spectrum Labs

Spectrum Labs is a new cosmetics brand that specializes in custom-swatched makeup. The company uses scanning technology to provide personalized foundations for all skintones. Each foundation is made and measured with both skin color and skin type in mind. Spectrum Labs empowers its customers by closing a gap in traditional cosmetic outlets that excludes people with unique skintones. Their product line is expanding to provide the same customization to lipstick, blushes, eyeshadows, and more.

Creative Direction
Forrest Huu Ta, Sean Bacon

Design
Forrest Huu Ta

Photography
Forrest Huu Ta, Bradford Prairie

Client
Spectrum Labs

Disciplines
Art Direction
Branding
Packaging

🌈 Spectrum Labs • Packaging

🌈 Spectrum Labs • Process

🌈 Spectrum Labs • Packaging

🌈 Spectrum Labs • Foundation Dieline

🌈 Spectrum Labs • Packaging Dielines

🌈 Spectrum Labs • Packaging

🌈 Spectrum Labs • Shopping Bag

🌈 Spectrum Labs • Advertising Campaign

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About

My name is Forrest Huu Ta. I am a graphic designer that specializes in branding, art direction, and typography. My process involves using history and culture as a primer for creating new definitions of beauty with a contemporary perspective. Previously, I have worked in both non-profit and business sectors, as well as design agencies both global and boutique in size.

Currently, I am a junior designer at CENTER. Born and raised in California, I am now based in New York City. My pronouns are they/them.

Resume available upon request